My boyfriend, Joseph, started his own business Howdog selling fishing equipment and apparel last year on Facebook! He sorted his products into albums and people would message him to buy something. This worked for him to build his customer base until I built his website for him, now his business is more automated and his facebook page still drives a lot of traffic to his website. Becuase of his success today I am contradicting myself from one of my older posts, I don’t need a website I got a Facebook page!. Starting your business on Facebook is a good temporary idea for those on a budget.
** I know you can create a “shop” on Facebook but I find it very confusing so below is explaining a different way to do it using photo albums like Joseph did.
1. Create a Facebook Page for your business
Go to Dashboard > Pages > Create Page. Select a Page type (local business) and fill out your business’s details.
2. Add your logo to the profile image and update your cover photo
Just like on your facebook profile upload your business’s logo and a cover image for your page. If you don’t have a logo I can build you one! Get in touch here.
3. Edit your page’s template
Go to Settings > Edit Page > and select a Template for your page. I recommend choosing shopping because it is designed to showcase products and make it easy for people to shop online. Choose the tabs you want for your page.
4. Upload your products as images and categorise them by albums
5. Put the price and product name/description in the description
6. Add a button to your page
On the home page of your page just below the cover image to the right, you will see a + Add Button button. Click that and create a Call To Action (CTA) for your page.
As mentioned in my previous post facebook should not be your home base. Facebook should support your website, helping to drive customers and leads to a unique, highly functional location, where you have all of the control. If you need assistance with creating a website or setting up a social media site, feel free to contact me and check out my services.