As a small business owner, I know that $800 seems like a lot to pay for a website but in this day and age, most of our lives rely on technology and the internet. If your business doesn’t have a website or has a poorly designed website, you are losing out on great opportunities. Your website is the online face of your business and it can be used to help your business grow.
Here are some of the benefits of having a great website:
1. Accessible 24/7
Your website and social media accounts are accessible 24 hours a day, 7 days a week, 365 days a year. Imagine that you want to duck down to the store and when you get there, it’s closed. You put in all that effort of getting dressed and going to the store, it’s frustrating. Okay, It might have been your fault for not checking but hey, this is proving the point here! You will just find another store that is more easily accessible.
Since your website is operational around the clock, from the convenience of the local coffee shop, their couch or their bed, your customers and clients can easily access your website and services.
2. Give Good Impressions
Customers are always judging and making decisions about whether or not they will even visit your store, restaurant or office based on your website. They’re likely to dismiss you entirely, as well, should they believe your website doesn’t reflect the kind of experience your business – or a business like yours – should offer.
By having good website design and content you are giving your business the opportunity to tell customers why they should trust you and the reviews and facts to back up those opportunities. Most people will search the internet for a product or service before they purchase to check the credibility first. People tend to trust a business after they have done business with it. Using your website, you can continuously serve customers online and increase your credibility as a business owner.
4. Get Found
It is important to have a website so people are more likely to find you. These days most people will go online and research products and companies before they make a purchase, if you don’t have a website you are missing out on all of this potential business. Even if people don’t buy your product online they are still likely to research it online so you have to have a website so these people can learn about your business.